Brand story
About PUTAOYAO
Preserving what matters. Evolving what can.Our roots
From Yongtai, Fujian,
bringing wild grapevine craftsmanship into contemporary life.
PUTAOYAO is rooted in the wild-grape-vine weaving tradition of Yongtai, Fujian. The vine is selected, prepared and woven by hand, connecting material knowledge with forms suited to contemporary life.
Zhang Qingming, whose work anchors PUTAOYAO, has long worked in craft transmission, artisan training, product development and cultural communication.

Master artisan
Zhang Qingming
Keeping wild grapevine weaving alive—as a livelihood and a living culture.
Material knowledge, weaving skill and a system for training artisans: passing these to the next generation is the foundation of PUTAOYAO.
Explore the craft →Preservation alone cannot carry a craft forward.
It must be used, chosen and passed into the next way of living.
Company profile
Not only preserving a craft, but building work that can endure.
Fujian Zhifu Industrial Co., Ltd. traces its origins to a craft-products workshop founded in Yongtai in 2006, and the current company was established in 2015. Based in Yongtai, Fujian, the team develops, produces and markets household goods made from natural bamboo and vine as well as wild-grape-vine woven products. Company materials state that the team now has more than 100 employees.Centered on natural materials and handcraft, PUTAOYAO also works with brands, buyers and distribution partners on product development, selection and custom projects.
Partnership & company information →PUTAOYAO / HISTORY
Our story
Material, people and handwork across the years. Explore the milestones that shaped PUTAOYAO.

CCTV-4 Feature · First Prize in Folk Crafts
The craft was featured on CCTV-4 and received first prize in Yongtai County’s folk craft competition.
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Corporate Listing and a New Stage of Development
The company was listed on the Qianhai Equity Exchange Center’s New Fourth Board under code 364026.
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Zhang Qingming Recognized as a Fuzhou Representative Inheritor
Zhang Qingming was recognized as a representative inheritor of wild grape vine weaving in Fuzhou.
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Expansion into overseas markets
Wild-grape-vine bags expanded into markets including Japan, France and Italy, bringing the regional craft into wider everyday use.
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Silver Award at the Nantai Laichao Design Competition
PUTAOYAO’s woven bag received a Silver Award at the cross-strait Nantai Laichao Cultural and Creative Design Competition.
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Exhibition and Media Coverage Expand the Story
A special exhibition was held at the Fujian Straits Folk Art Museum, with additional coverage from CCTV-2 and Fuzhou Television.
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Recognized as Fujian Provincial Intangible Cultural Heritage
Wild grape vine weaving was included in Fujian Province’s seventh batch of representative intangible cultural heritage projects.
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Master Skills Studio · CIIE Showcase
The Zhang Qingming Master Skills Studio was recognized, and PUTAOYAO woven bags were exhibited at the Fujian Pavilion of the China International Import Expo.
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The Craft Featured in the Press
The Straits Metropolitan Daily published a feature on the transmission of the handcraft.
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Supporting Flexible Employment for Local Women
The workshop received recognition from the Fuzhou Women’s Federation, connecting handcraft transmission with flexible community employment.
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Sharing the Local Craft Through Media
The company was interviewed by China Economic News Network about its craft and production practices.
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Wild Grape Vine Weaving Demonstrated in France
The team joined a China–France rural exchange program and demonstrated the craft of wild grape vine weaving in France.
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Excellence Award in Tourism Product Design
A wild grape vine woven bag received an Excellence Award at the China · Strait Fujian Tourism Product Industrial Design Competition.
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A Base for Learning, Employment and Transmission
The workshop received recognition as an internship, study and craft-transmission base from several public and industry organizations.
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Recognized for Its Work as an Enterprise
The company was named an Outstanding Member Enterprise for 2024 by the Fujian Intangible Cultural Heritage Association.
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Zhang Qingming Recognized as a Provincial Representative Inheritor
Zhang Qingming was recognized as a Fujian provincial representative inheritor of the wild grape vine weaving technique.
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Moon Wheel Six Radiances Wins Silver at the Zhengyan Cup
Zhang Qingming’s work “Moon Wheel Six Radiances” received a Silver Award at the 13th Fujian Arts and Crafts Zhengyan Cup.
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Excellence Award at Fujian Gifts
A PUTAOYAO woven bag received an Excellence Award in the 2025 Fujian Gifts cultural and tourism product selection.
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Museum Collection and CCTV Coverage
A woven work entered the collection of the Fujian Straits Folk Art Museum, while CCTV-1 featured the craft in its intangible heritage programming.
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Cultural exchange with 22 Japanese university students
On April 18, 2025, 22 Japanese university students visited Yongtai and experienced the history and basic weaving techniques under Zhang Qingming’s guidance.
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Recognition as a Regional Brand
PUTAOYAO woven bags were selected as a well-known Fuzhou agricultural product brand and were invited to a Fuzhou Spring Festival television recording.
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Best Work Award at the Silver Economy Expo
The work received the 2025 Best Work Award in the Fujian intangible cultural heritage exhibition area of the first Cross-Strait Silver Economy Expo.
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Fujian Gifts Cultural & Tourism Product Certification
PUTAOYAO received certification in the 2026 Fujian Gifts cultural, creative and tourism product category.
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Bronze and Excellence Awards in Creative Design
Works received both a Bronze Award and an Excellence Award at the 6th Fujian Arts and Crafts Creative Design Competition.
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Brand support for PUTAOYAO vine bags
A 2026 Fuzhou Forestry Bureau notice proposed a RMB 200,000 brand reward for Fujian Zhifu Industrial Co., Ltd.
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New atelier & production base
In 2026, the new atelier and production spaces continue to take shape, connecting craft production, heritage display, study programs and brand operations.
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